Lord Sugar
Sixteen hopefuls will be trying to catch Lord Sugar's eye in the new series of The Apprentice begins on BBC 1 on shortly.
But being fired is not always such a bad thing. In The Apprentice, sometimes it's not the winning that counts.
The potential for business acumen might impress Lord Sugar, but it's the large - and usually loud - personalities who get viewers sitting up on their sofas.
That's why the names Ruth Badger, Tre Azam, Katie Hopkins and Stuart Baggs are more familiar than those of Simon Ambrose, Yasmina Siadatan or Michelle Dewberry.
The latter may have won the show, but it's the former who stamped their individuality on the boardroom.
So, with the seventh series about to begin - and with a new twist which means the winner will wind up as Lord Sugar's business partner rather than his apprentice. But what happened to those memorable contenders who got the bullet?
